There are many different types of writing styles for social media. Writing on social media can be professional, snarky and spunky, inspirational, conversational, witty or educational. Social media writing can also have a focus on a brand’s audience, personality, or the product/brand itself. However, one must make sure that the writing style they utilize also fits in with the social media platform they’re using it on. While some writing styles can work on all platforms, some may not.
Brands who utilize the professional writing style keep their online presence traditional yet consistent, providing to audience members information while giving them opportunities for engagement. This writing style can be utilized on all platforms, but is most important to use on LinkedIn, or business profiles on any platform like Facebook and Instagram.
Wendy’s is the perfect example of a snarky and spunky writing style on social media. They use attitude and informal conversation in their messages to provide entertainment and get reactions from their audience.This writing style also relates to wittiness, which incorporates humor and cleverness in brand messages, bringing conversation and fun to the audience. These writing styles are mainly seen on Twitter (or, better yet, Tumblr).
The inspirational and conversational social media writing styles are exactly as they sound: they invoke feelings and spark conversation in a brand’s audience. They can also fit any platform.
A lot of beauty companies utilize the educational approach, providing information, tutorials, and/or resources about their products and how to use them. This writing style can work on any platform, but one would see these messages used mainly on YouTube, Pinterest, TikTok, Instagram, Facebook and even Snapchat.
Social media writing can also have specific focuses; product/brand, audience, and personality, all of which can work on any social media platform.
- Product/Brand
- This writing style is used by companies on social media to make sure they stay true to what the brand image is. It helps brands stay focused on what they want to say and create that will help their goals.
- Audience
- Brands who utilize this approach create messages and content tailored to their audiences, often using storytelling.
- Personality
- A personality focused message seeks to make the brand seem more human to its audience. Brands who utilize this writing style strive to be authentic, memorable and entertaining, making sure the engagement on their posts fosters positivity.
Deborah Afolabi 