It is very important that brands be consistent with the content they share with their audiences on social media. They must have a schedule for when to post content and what kind of content they will be sharing with their audience. Social media content fits into two main categories: created and curated.
Curated Content
Curated social media content are the things that a company or brand shares on their feed that was not specifically created by them. Curated content takes the form of a share/reshare, a like, a shoutout or tag, a retweet, and more. Company curated content typically comes from industyb and thought leaders, as well as content that would be relevant to their audience.
Created Content
Created social media content is exactly as it sounds: made by the brand. This is the content that the people like the creative team spend their time making so that it can be posted. While all content typically fits in the categories of written, audio, visual, graphic and video, created content has specific tools to help make the best kinds of these for social media. Here are some tools for creating social media content, and why it is important for brands to utilize them:
Written
- It is very important that mistakes do not appear in your social media writing, so tools like Grammarly will help to catch any that may appear, before you post them.
Audio
- Audio is very important when making content for social media, especially in today’s age of Instagram and Snapchat stories and TikTok. Audacity is a tool that helps with editing audio tracks.
Visual
- Infographics are a great way to share data visually with audiences so they don’t get too overwhelmed, and understand what the numbers are saying. Canva is a free graphic design platform that allows you to make all kinds of content, from infographics to Facebook stories to ordinary Instagram posts.
Deborah Afolabi 