I was a Communications major with a track in Public Relations and Advertising at Albright College. In addition to research projects (and my time as a Weinberg Center for the Arts intern), I learned about campaign writing and other PR and advertising writing pieces I’d need to know how to do in the industry. Some of them are below.
Café Sweet Street – Audience Research
Part 1 of the Campaign Plan group project: Audience research for the company; we had to research advertising information for the company.
Café Sweet Street – Strategic Plan
Part 2 of the Campaign Plan group project: Strategic plan for the company; we had to come up with marketing strategies for the company.
Café Sweet Street – Campaign Tactics
Part 3 of the Campaign Plan group project: Tactics plan for the company; we had to come up with marketing tactics for the company to implement.
Amori’s Book Emporium – Blog Post
Blog post for a fake business event.
Amori’s Book Emporium – Press Release
Press release for a fake business event.
A man who stops advertising to save money is like a man who stops the clock to save time.
Henry Ford
Deborah Afolabi 